While some may well be concerned about the competition, Hamouda is flattered. "We get messages from people today saying, 'thank you for inspiring us to get Innovative in your own home,' to make sure that's something which I am pleased with," she states.
as being the bars are handmade - such as colourful models painted on each - there is a Restrict to the amount of the staff can generate.
The most popular bar that everybody is loving would be the "Can’t Get Knafeh of It-Hero" that is certainly built up of crispy knafeh blended with pistachio and tahini paste, encased in milk chocolate.
While this is likely to be an enviable issue, Hamouda states There's been backlash on line, with consumers complaining concerning the scarcity of your bars and criticizing the hoopla as a marketing ploy.
"For me, It really is really critical (to take care of) the quality plus the elements of our products and solutions," she says, incorporating that The key to her bars would be the signature mould she takes advantage of to condition the chocolate and pack during the filling.
Fan's desperation to try The bizarre flavours and textures has resulted in a "chocolate black sector" with the bars displaying up in South Africa at exorbitant costs.
FIX Dessert Chocolatier chocolate bars are heading viral these days on social networking with Absolutely everyone willing to try out them and in many cases striving to locate a fulfilling duplicate recipe.
And It is established vastly well-liked: a now-viral ASMR video of TikTok food influencer Maria Vehera consuming a bar in her auto has been seen a lot more than 56 million occasions up to now, and countless folks have given that filmed their particular reactions into the bars, or created recipe guides trying to copy it at home
The bar is stuffed with knanafeh — a dessert manufactured from shredded phyllo dough and cheese flavored with the orange blossom syrup — pistachios, and tahini distribute.
And soon after below two yrs in the launching, Fix chocolate bars are going viral on distinct platforms and everybody is just so curious to try them.
Considering that the movie commenced trending in February this yr, the organization has scaled up, from just Hamouda and her husband functioning out in their home to a staff of ten in the rented kitchen area.
The scarcity has led to a lot of candy bars motivated by "Dubai's viral check here chocolate" hitting on the net retail platforms, and home chefs are offering it a go by themselves.
"for being genuine, not at any place did I do think this was likely to become global," says Hamouda, including that she's experienced messages and movie responses from people from copyright to Argentina to Romania. "It is really crazy what's been taking place."
This organization was released in September 2022 from an strategy the founder had to create a distinctive dessert encounter. right after decades of investigation, screening distinct recipes and flavours, repair was proudly born in the UAE.
The decadent handle coupled with the opposite ingredients On this chocolate bar is delectable. If you can't ensure it is to Dubai, try looking for the bar on platforms like Etsy.
Hamouda is awed by the response - and hints that correct will be generating its way to Global marketplaces very shortly. "We've got a whole lot in the pipeline," she says. "Every pattern has its moment. But I do think Now we have so a lot more to provide, and I feel This is certainly just the beginning for us."
"We take lots of time and effort, and place loads of like into our bars," states Sarah Hamouda, founding father of deal with. It really is not only a chocolate bar, she states: "We want to generate an expertise."
the excitement within the brand name continues to be "unreal," suggests Hamouda, including that Fix's day-to-day orders went from solitary digits to 500.